By Ian Walker
Mirriad Advertising shares rose 23% after the company said that it has signed a license and services agreements with an unnamed top-three entertainment network in the U.S.
Shares of the London-listed advertising company at 1319 GMT were up 0.43 pence at 2.28 pence.
“This agreement represents a major milestone, as we’re now working with one of the largest players, with enormous content and sales power, adding further momentum to our ‘Mirriad-inside’ strategy to integrate and scale in-content advertising as a standard format across the entire media and advertising ecosystem,” Chief Executive Stephan Beringer said.
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