The NFL All Day digital collectibles brand, developed by Dapper Labs, entered Super Bowl weekend with a surge of momentum.
The sports-themed, digital-collectible brand issued promotional packs of NFTs during the NFL playoffs in January, resulting in several high-profile sales.
Notably, a non-fungible token featuring Tom Brady fetched over $40,000, while a similar NFT featuring quarterback Aaron Rodgers sold for $34,000, according to Dapper Labs.
NFL All Day Digital Collectibles Record $10M in Sales
The NFL All Day digital collectibles has managed to accumulate nearly $10 million in sales since the NFL’s regular season began in September, as reported by CryptoSlam.
Still, the collection has not achieved the same level of success as Dapper Labs’ NBA Top Shot, which generated hundreds of millions of dollars in monthly sales volume.
Wow, the NFT of Tom Brady just sold for $40,000 ahead of the Super Bowl drops! Dapper Labs is really making waves with their promotional NFT drops during NFL All Day. This is a game-changer for the NFT market. #nft #SuperBowl #DapperLabs #NFLAllDay pic.twitter.com/PF9AmNGYJ5
— NFTs Insights (@NFTsInsights) February 10, 2024
Capitalizing on the Super Bowl hype, Dapper Labs is now leveraging the opportunity by offering promotional drops that coincide with America’s biggest sporting event.
These NFTs feature famous moments from the careers of legendary Super Bowl-winning quarterbacks like Joe Montana and John Elway.
Both Montana and Elway have actively participated in promotional activities for the digital collectibles, appearing in promos posted on NFL All Day’s X account.
As the Super Bowl approaches, with the San Francisco 49ers facing the Kansas City Chiefs in Las Vegas, the football game and the surrounding festivities are recognized as one of the most significant marketing opportunities in the United States each year.
Dapper Labs Avoids Term “NFT”
Dapper Labs, along with Montana and Elway, has avoided using the term “NFT” when promoting the collections.
The reputation of non-fungible tokens took a hit during the crypto downturn, leading to a negative perception among some individuals.
By convincing sports legends to endorse its digital products minted on the Flow blockchain, Dapper Labs has achieved a victory for the Web3 space.
During the crypto downturn and the collapse of FTX, which left millions of users unable to access their funds, sports teams and players who had received money from crypto-related organizations faced criticism.
Dapper Labs partnered with the National Football League and NFL Players Association to launch NFL All Day in 2022.
It is worth noting that the market for NFTs has recently gained some traction amid the recovery in crypto prices.
In October, NFT trading volume surged by $99 million, reaching $405 million, signifying levels of sales not seen since August.
Likewise, sales of NFTs on the Bitcoin (BTC) network reached a new milestone in December 2023, surpassing $881 million for the first time ever.
NFT sales on the Bitcoin chain reached $881,223,753.92 last month, setting the highest single-month sales record to date.
This included 111,713 buyer addresses and 98,744 seller addresses, both setting the highest single-month records to date.
Ethereum, the second-largest blockchain, trailed behind with NFT sales totaling $364.79 million.
BTC-focused NFT sales outperformed ETH’s by a significant margin, being 2.34 times greater in December.
Solana secured the third spot with approximately $325.14 million in NFT sales, experiencing a remarkable 312% increase from the previous month.
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