Facebook is not just a popular platform for socializing; it’s also a profitable online tool you can use for free.
From the app’s buy-and-sell marketplace to its monetization opportunities, the many earning avenues on this platform can supplement your income.
This article covers some of the best ways to make money on Facebook.
How To Make Money On Facebook
1. Sell On Facebook Marketplace
One of the easiest and fastest ways to earn money is to sell on Facebook Marketplace. This platform is very straightforward to use, and the best part is you don’t need to meet specific requirements to qualify as a seller.
To list a product you want to sell, all you have to do is go to Facebook Marketplace and tap the “Create New Listing” option. After that, the steps are self-explanatory, and you are only required to provide the images, description, and price of the item you want to sell.
2. Create A Facebook Page Or Group
Pages and groups are some of the best mediums on Facebook for reaching and engaging with others.
Once you’ve established a good number of supporters on either of these channels, you can use your influence to do affiliate marketing, sell products or services, and drive traffic to your website, which can all generate revenue in the long term.
It’s completely free to create a Facebook page or group, but you can also spend money to boost their visibility.
3. Monetize Your Content
Whether you love posting videos, streaming live, or publishing articles, fortunately, you can monetize any type of content on Facebook.
Just ensure that you meet the eligibility requirements of the monetization type you want. Monetizing your page may require at least 10,000 followers or 250 return viewers and 50,000 post engagements or 180,000 watch minutes in the last 60 days.
4. Do Social Media Marketing For A Company
Apart from earning on Facebook as a content creator, you can also generate income on this platform by managing the social media pages of companies or influencers.
As a social media manager, you’ll ensure that your client’s content on Facebook is high-quality and engaging to grow the reach of the page you’re managing. Depending on the scope of your responsibilities, you may or may not be responsible for coming up with or creating content yourself.
5. Create Videos With In-Stream Ads
If you want to earn money on Facebook by uploading videos, one of the easiest monetization methods is to include in-stream ads to your published video content.
With this feature, you’ll have the freedom to customize the ad placements in your videos, allowing you to earn without significantly disrupting the viewing experience of your supporters.
You can expect to receive payouts from in-stream ads around the 21st day of each month for the revenue you generated the month before, provided that you’ve met the minimum revenue threshold of $100.
6. Add A Paid Subscription To Your Page
To have more predictable monthly earnings on Facebook, you can also offer your page supporters the opportunity to pay a monthly subscription fee to access your exclusive content.
Offer subscribers benefits such as limited discounts on your products or services and personalized interaction with you to encourage existing subscribers to stay and entice new ones to join.
When supporters make subscription payments on the web, you’ll receive the full amount they paid after taxes and fees. However, when they pay on mobile devices, you’ll only receive 70% of the revenue, as mobile providers typically deduct a 30% fee from the cost of in-app purchases.
7. Collaborate With Brands For Paid Sponsorships
As your page grows, there may be opportunities for you to get sponsored by brands whose offerings align with your niche.
Whether these brands reach out to you directly or you contact them yourself, you’ll have the chance to receive compensation from these companies for endorsing their products or services once a partnership is established.
These sponsorship deals can also be done outside of Facebook’s monetization platform, so you can easily keep the entire payment from your sponsor.
Is It Easy To Make Money On Facebook?
Whether making money on Facebook is convenient depends on your perspective.
Some may find this remote earning opportunity a very convenient way to earn compared to traditional 9-5 jobs. Others may deem it too challenging to reach the minimum requirements to monetize their content on Facebook.
Regardless of the perceived difficulty of this side hustle, Facebook can be a very profitable platform if you implement the right strategies, know how to make good content and are consistent.
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